Jesco Identity

Client: Jesco Lighting Group Agency: Role: Design and Art Direction

A corporate identity redesign for Jesco Lighting Group. They specializing in High end lighting fixture from down-lighting to monorail system. Their sophisticated market and high-end fixture demanded a brand identity that essence their brand value. I developed a consistent, fundamental visual characteristics of their brand, including a trademark, color palette, and typographic system. Some additional projects includes catalog, trade show booth and website designs.