Client: Disney Family Agency: In-house Role: Lead Design, Concept and Art Direction
The current Kaboose site is excessively cluttered and lacks any real brand recognition. So the minimalist redesign will develop visual cues and brand awareness that consistently convey our main theme of quick and easy. The design is more subtle, more user-centric and more content-oriented. Information is presented in a clean and intuitive way. The whitespace is used effectively to improve the flow of the articles and structure of websites as opposed to having lots of design elements competing for their attention.